Hydration packs

ultimate direction Australia hydration packs

Running Belts

Ultimate direction Australia running belts


Ultimate direction Australia handheld

Bottles & Essentials

Ultimate direction Australia bottles


ultimate direction Australia shelters

Wearable Gear

ultimate direction Australia wearable gear


Ultimate direction Australia fastpacks

UD Gear

ultimate direction Australia gear

Our story

In 1985 Ultimate Direction invented the entire category of hydration packs. We created the first waist pack for carrying bottles, a few years later made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today.

30 years later we remain a market leader, having created and popularized the "vest" concept for carrying water. We introduced the very first women's-specific line of hydration packs and have brought the classics of the past into the technical future with award-winning gear such as our Fastpack and Ultra Jacket.

Our products are designed by athletes for athletes, and the Jenny Collection was designed by women for women. Some of the best runners in the world thought long and hard about what works the best, and the result is absolutely great gear.


Feetures IPP

Founded in 2007, IPP started as a distribution company for hard-to-get Adventure Racing gear. With a burning passion for the Sporting & Outdoor market, IPP has been striving to bring innovative performance based products from the U.S.A. to the Australian community ever since. We believe our products can truly benefit people in every athletic pursuit & make the journey of life a bit more comfortable for everyone. IPP is a proud distributor of Ultimate Direction in Australia.

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